Tour Cross Colours: Black Fashion in the 20th Century with brand founders Carl Jones and T.J. Walker and CAAM exhibition to hear how this fashion brand pioneered the melding of Hip Hop culture and social responsibility.
“Cross Colours was able to innovate and break the color barrier within the fashion realm, and 30 years later, their impact is still felt,” said the museum’s history curator and program manager Tyree Boyd-Pates, who put the exhibition together with assistant history curator Taylor Bythewood-Porter. “That’s because of the commercialization that came about from Will Smith wearing the brand. Someone from the Cross Colours team found a stylist for The Fresh Prince of Bel-Air, and Smith loved the clothes and said, ‘I want to wear it right now!’ And he sure did. No one knew then that it would be the hit that it was and remain in the public imagination for the next 30 years, with syndication, making his aesthetic popular for years to come.”
During its heyday, Cross Colours was donned by the likes of Mark Wahlberg, Magic Johnson, Jamie Foxx, Snoop Dogg, TLC, Stevie Wonder, Muhammad Ali and Dr. Dre. The brand was also worn on The Wayans Bros. sitcom and In Living Color, on Eddie Murphy in Boomerang and on Lauryn Hill in Sister Act 2: Back In the Habit. Relaunched in 2014, the label received new buzz at the 2018 Grammys when Cardi B and Bruno Mars wore Cross Colours on stage, along with their backup singers and dancers, to perform the “Finesse” remix, and again in that music video. These pop culture moments will be depicted in the exhibition. (Hollywood Reporter)
Featured here on NPR: “Early 90’s LA streetwear label ‘Cross Colours is back”
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