Learn how to connect and grow your business by levering networks, embracing technology and social media.
According to The Nielson Company research, Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. Through social media, Black consumers have brokered a seat at the table and are demanding that brands and marketers speak to them in ways that resonate culturally and experimentally—if these brands want their business. And with African Americans spending $1.2 trillion annually, brands have a lot to lose.
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