Jollof Festival, presented by Demand Africa, returns to LA! The festival celebrates a West African cultural favorite that appears on tables from Senegal to Cameroon. The recipe is deceptively simple, hard to perfect and comes in many variables based on geographic location, culture, etc. Jollof Festival showcases the ingredients and tastes that vary from different West African regions and invites local chefs, restaurants and caterers to come together in a friendly competition between countries to decide who in the city has best Jollof Rice. Attendees will have the chance to sample an anonymous variety of Jollof dishes, each with its own flavorful touch from participants representing 5 West African countries: Ghana, Nigeria, Liberia, Sierra Leone and Senegal. Attendees will then vote for which dish they liked best. The festival has already made its East coast stops in cities like Washington D.C. and Atlanta where upsets were plentiful, underdogs came out on top, and recounts were demanded. Each participating country’s Jollof is assigned and labeled a specific color. Guests tastes all Jollof options then use their phones to vote for the color they liked best, unaware of which color is associated with which country. It is a rivalry that spans generations and is not to be taken lightly.
In addition to the Jollof competition, guests will join celebrity host, Star of Broadway’s “Fela,” Duain Richmond for a day of shopping an array of vendor stalls, enjoying delicious cuisine from local African restaurants, sipping on tropical cocktails, dancing to Afrique beats from multiple DJs and African dance performances. Vendors will include West African food, Ankara, artists, craftsmen, jewelry makers, and festival merchandise including the fan favorite t-shirt that reads “You are Jollof – don’t let anyone tell you that you are just plain white rice”. Tickets start at $15 and can be purchased on Eventbrite. VIP tickets are $100 and include unlimited food, cocktails and a private lounge area. The event is open to all ages (children 12 and under enter for free) and runs from 3pm to 8pm.